A New Kind of Real Estate Office
Traditionally, real estate agents have been left to their own devices when it comes to operating their careers, and the manager’s role has been to oversee the agents and address and combat problems when they arise. We don’t know about you, but we didn’t enjoy constantly putting out fires and only reacting to day-to-day situations. We wanted more control of our office production and where we were headed as professionals. That’s when we decided to take a more proactive approach to real estate management. And that’s when we began to see agents blossom and reach their true potential.
You see, at Waddell Realty, we view each agent as a business owner who must treat his or her career accordingly. Any company can provide basic education about real estate and technical information. What we do is different. We take an active interest in each agent’s career and our goal is to help our agents build a successful real estate business. What we do isn’t for everybody, we’ll be the first to admit. But if you’re serious about your career and you believe in the tremendous opportunity available in real estate, we encourage you to keep reading to learn more.
The Coach Approach
After we changed the focus of our company, one of the biggest changes we made was to our day-to-day duties. As we said earlier, our role used to be that of paper pushers and firefighters. Today, we consider ourselves a managers/coaches who work with agents on an individual and group basis to help them achieve greater productivity and ultimately, more happy and successful lives.
In our role as business coach to those agents who participate in Waddell Realty’s coaching program, we help agents establish goals and objectives, set priorities, define values and determine where they want to go, not only in their careers, but in their lives. Together with each agent, we then help develop a plan to get there and accomplish each agent’s goals as well as the company’s. We strongly encour- age you to consider hiring a business coach or to find someone who can fulfill this role for you with the necessary objectivity. Your coach cannot be your best friend or your spouse. You need someone with a little distance, yet close enough to know you and your habits.
Real estate is one of the best business-building opportunities available today. When done well, you can earn more than you ever thought possible.