This is a great question. The answer is Social Media. I receive friend requests on Facebook every week from people I’ve yet to meet in real life. The same thing happens on LinkedIn. Are they looking to add me as a contact or trying to make a connection with me? I’m interested in making connections.
The total quantity of contacts is secondary to the quality of connections you can build with social media. Sharing good content with a few quality connections on Facebook, Pinterest, Google+ and Instagram can help you retain and attract clients. Take the initiative in creating quality connections:
- Post a “review” on a FB Business Page and they will be more inclined to post a “review” of your business.
- Share a relevant “post” with a neighborhood page or an organization
- Post a “review” on Google+
The benefits of doing this are amazing. Is it really that difficult to “shock” your clients by showing them how much you care? All of their information is online. How are you using it to win them over and create a following of raving fans?
You can start by using Print Studio………which I’ll explain in our next post.