The story of the sower is found in the new testament in the book of Matthew. It has severable variations, as most parables do, but this one applies best to real estate. My favorite adaption of this parable comes from Jim Rohn.
Remember, the sower was ambitious and the sower had good seed and he never stopped sowing.
- Falls by the wayside
- Falls on rocky ground
- Falls on thorny ground
- Falls on good ground
You may not be able to do all that you find out, but make sure you find out all that you can do. -Jim Rohn
Take Action: Pick/find something you can do over the next 7 days that will help you become a better communicator.