Trust Agents: “Make Your Own Game”

I just finished reading the book Trust Agentsby Chris Brogan & Julien Smith and these ideas come straight from them. Trust Agents have 6 characteristics and the first one I would like to discuss is Make Your Own Game. 

There are 3 ways to play the game:

  • Playing: figuring out the rules.
  • Hacking: finding alternatives for the traditional use of a system.
  • Programing: starting from a completely new angle with your own everything.

What game(s) are we playing in Real Estate? The listing game, the lead capture game, the Trust Game? Who are we competing against? Other agents, Realtor.com, Zillow?

If you want to win and beat the competition, then you need to understand the tools to let you do this are at your disposal and most of them are free. Can you beat Zillow? If you learn how to use video. View our business meeting below for tips on how to Make Your Own Game with video.

How Do You Win in The Thank You Economy?

thank youThis is a great question. The answer is Social Media. I receive friend requests on Facebook every week from people I’ve yet to meet in real life. The same thing happens on LinkedIn. Are they looking to add me as a contact or trying to make a connection with me? I’m interested in making connections.

The total quantity of contacts is secondary to the quality of connections you can build with social media. Sharing good content with a few quality connections on Facebook, Pinterest, Google+ and Instagram can help you retain and attract clients. Take the initiative in creating quality connections:

  • Post a “review” on a FB Business Page and they will be more inclined to post a “review” of your business.
  • Share a relevant “post” with a neighborhood page or an organization
  • Post a “review” on Google+

The benefits of doing this are amazing. Is it really that difficult to “shock” your clients by showing them how much you care? All of their information is online. How are you using it to win them over and create a following of raving fans?

You can start by using Print Studio………which I’ll explain in our next post.