I just finished reading the book Trust Agents, by Chris Brogan & Julien Smith and these ideas come straight from them. Trust Agents have 6 characteristics and the first one I would like to discuss is Make Your Own Game.
There are 3 ways to play the game:
- Playing: figuring out the rules.
- Hacking: finding alternatives for the traditional use of a system.
- Programing: starting from a completely new angle with your own everything.
What game(s) are we playing in Real Estate? The listing game, the lead capture game, the Trust Game? Who are we competing against? Other agents, Realtor.com, Zillow?
If you want to win and beat the competition, then you need to understand the tools to let you do this are at your disposal and most of them are free. Can you beat Zillow? If you learn how to use video. View our business meeting below for tips on how to Make Your Own Game with video.